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Sorento wins high praise from UK owners

06.04.2006

Kia Sorento SUV was highly praised by the UK’s Auto Express magazine

The Kia Sorento SUV was highly praised by the UK’s Auto Express magazine this week when it published its ‘2006 Driver Power’ survey of the nation’s ‘Top 100 cars’.

In the SUV category, the Kia Sorento was rated as runner-up, narrowly headed by the more expensive BMW X5 but beating cars from Honda, Toyota, Nissan and Land Rover. In various overall categories, Sorento was rated in third place for ‘practicality’ and best SUV, fourth for ‘ease of driving’ and best SUV, sixth for ‘comfort’ and best SUV, and in seventh place for ‘reliability’.

“We are very pleased with this outstanding performance of our bestselling SUV in delivering excellent customer satisfaction, as it corresponds closely with our brand’s ‘trustworthy, quality and dynamic’ aspirations,” commented Jean-Charles Lievens, Senior Vice President of Kia Motors Europe. Overall the Kia Sorento was ranked 13th amongst the 100 vehicles, with an owner satisfaction rating of 86.29%.

As a manufacturer, Kia was ranked 15th out of 37 – up three places from last year – and ahead of such established brands as VW, Seat, Nissan, Ford, Vauxhall, Citroen, Renault, Fiat, Suzuki and Peugeot.

A record number of 46,423 readers took part in the latest edition of its annual survey which monitors reliability and customer satisfaction with readers’ vehicles, which are no more than three years old. To be eligible for inclusion in the survey, each car had to have generated at least 90 reader questionnaires. Auto Express is Britain’s biggest selling weekly motoring publication – with a certified circulation of over 90,000 sales for each edition.