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Kia’s new 7-year warranty wins major award

28.11.2006

Kia’s revolutionary 7-year warranty for its all-new Kia cee’d model wins the ‘Idea of the Year’ award

Kia’s revolutionary 7-year warranty for its all-new Kia cee’d model, has been acknowledged as a major innovation in the European motor industry, winning the ‘Idea of the Year’ award from the UK’s influential Autocar magazine. At the 18th annual Autocar Awards held before 400 VIP guests, Kia’s 7-year warranty was described by the judges as “an extraordinary offer, much more effective than any mere advertising boast, and well worthy of Autocar’s Idea of the Year award.”

The Kia 7-year warranty is not a gimmick, but a long-term corporate commitment to customer care. It will be free and transferable to subsequent owners – provided the car is correctly maintained. The Kia warranty is the ‘best’ new vehicle warranty ever offered by any car manufacturer in Europe, with five-years bumper-to-bumper coverage and an additional two years cover on the powertrain.

Autocar editor, Chas Hallet (left) presenting the award to Jean-Charles Lievens, Senior Vice President, Kia Motors Europe