News Room
 
Kia cee’d family expands with new Sporty Wagon

07.03.2007

The cee’d family is expanding with the introduction of the Sporty Wagon, which makes its world premiere at the 77th Salon de l’Automobiles in Geneva.

Created especially for European consumers, the all-new Kia cee’d five-door hatchback model is already proving to be immensely popular. Now the cee’d family is expanding with the introduction of the Sporty Wagon, which makes its world premiere at the 77th Salon de l’Automobiles in Geneva in production form, with a unique extended tailgate for maximum accessibility to the luggage area.

The launch of the Kia cee’d family (five-door hatchback- from December last year, five-door Sporty Wagon – from August and three-door Sporty Hatch – from December) marks a major turning point in Kia’s history. The bringing of this trio to the marketplace is the start of a new era. They are the first-ever Kia cars designed and manufactured in Europe and will introduce a qualitative revolution for the brand. The highest standards of engineering and European-style aesthetics have been applied to every aspect of their creation.

The 4.5-metre long cee’d Sporty Wagon has an unusually long wheelbase and will offer class-leading passenger and luggage space, plus highly competitive levels of equipment and state-of-the-art active and passive safety. Customers in Europe will be able to choose from a line-up of 18 Sporty Wagons, with three equipment levels (LX, EX and TX), five engines, with manual or automatic transmissions, and an extensive range of optional equipment.

From the nose to the B-pillars, hatchback and wagon share common components – even the rear side doors are the same – but the wagon has distinctive ‘Z’ shape rear pillars and ‘L’ shaped rear light clusters which, together with the increased length, give the wagon a very different appearance.

“The new Kia cee’d Sporty Wagon retains all the attributes of the cee’d hatchback and offers consumers extra practicality and versatility, with a unique extended tailgate design, while keeping stylish good looks with a truly sporty feel. The Sporty Wagon is sure to delight existing Kia customers and to attract European consumers who have not yet considered our brand,” enthused Mr Jean-Charles Lievens, Senior Vice President Kia Motors Europe.