News Room
Kia – An Official Sponsor Of UEFA EURO 2008


Only 85 days are left before the beginning of European Football Championship under the auspices of UEFA (UEFA EURO 2008).

This prestigious tournament will take place in Austria and Switzerland and the ceremony kick-off is planed for June 7, 2008. 16 teams will fight for the championship of an old continent in the following basic groups:

Group A: Switzerland, Czech, Portugal, Turkey,

Group B: Austria, Croatia, Germany, Poland,

Group C: Nederland, Italy, Romania, France,

Group D: Greece, Sweden, Spain, Russia.

Kia Motors Corporation, an official sponsor of UEFA EURO 2008, rolled out a new interactive website -, where football fans will have an opportunity to attend a match featuring their team at this year’s tournament through Kia’s ‘Drive for Glory’ and the ‘Be Kia, Be Together’


The competition ‘Drive to Glory’ is about the design custom body artwork for the Kia cee’d. 16 winners, one representing each qualified country participating in this year’s tournament, will then take part in a 16-vehicle cee’d convoy from our plant to Vienna. The ‘Be Kia, Be Together’ competition encourages fans to come up with a creative, inspiring and fun slogan cheering on their favorite team. Winning slogans will be used on giant Kia T-shirts to be displayed at the official EURO 2008™ Fan Zones in

Zurich and Vienna. The Kia website will also feature the latest news, scores and tournament information for this year’s tournament.