News Room
Kia Motors Strengthens Leadership In Auto-IT Convergence


Kia Motors Corporation, a maker of quality vehicles for the young-at-heart and a leader in automotive information technology convergence, announced that it is a global sponsor of RoboChamps 2008, Microsoft’s virtual-world robotics competition.

The sponsorship is designed to encourage the nurturing of professionals specializing in automotive technology as well as further research and interest in auto-IT convergence. Kia Motors is providing 3D models of five of its vehicles – Soul, Borrego SUV, pro_cee’d, refreshed Magentis and Cerato. Event participants will use the simulated Kia cars to complete the RoboChamps Urban challenge, programming and autonomously operating a vehicle in a simulated city environment with accuracy and priority. 

The Urban challenge kicked off at 12:01 a.m. on October 9, 2008, and ends at 11:59 p.m. on November 30, 2008. More information can be found at