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Kia cee’d acclaimed at German Design Award 2013

30.10.2012

Special mention’ for cee’d’s exceptional design quality
- Latest achievement for award-winning second-generation cee’d range

The second-generation Kia cee’d has once again been recognised for its exceptional design, achieving a ‘Special Mention’ at the prestigious German Design Award 2013. The cee’d received the accolade for its exceptional design quality in the ‘Transportation and Public Space’ category of the German Design Award, which considered the aesthetics and functionality of all types of vehicle. The award was judged by a jury of 30 leading experts in design, science and business, who reviewed over 1,500 entries across 10 categories.

“We are proud to receive this award for the cee’d in a competition as prestigious as the German Design Award,” said Kia’s Chief Design Officer, Peter Schreyer. “This prize is further proof of the fact that our European design team, headed by Gregory Guillaume, has successfully mastered the difficult challenge of taking a model that was as groundbreaking for our brand as the original cee’d and further improving it. “The new cee’d displays more emotion and character than its predecessor and it is a car with proportions that give it a very dynamic appeal. It is a striking appearance, and its maturity and its premium allure are immediately persuasive – and obviously this is true even among experts. Naturally, we are very pleased.”

The official presentation of the German Design Awards will take place at Ambiente, the world’s largest consumer goods exhibition, on 15 February 2013 in Frankfurt. The new cee’d, Kia’s best-selling model in Europe, has already been recognised for its design at the Automotive Brand Contest in June 2012. In this competition it won an award for exterior design and received a ‘Special Mention’ for its interior.